Podcast Friday - Words to Win By

So I'm kind of breaking my rule here, I'm recommending a whole podcast. But of course I'll recommend a specific episode as a representative sample.

Words to Win By is a podcast hosted by Anat Shenker-Osorio, who, in another podcast episode title, has been named The Magical Message Whisperer of Progressive Causes. (Haven't listened to that interview yet...) ASO is a professional progressive campaign message shaper, doing work that is not dissimilar to what Frank Luntz does with Republican campaigns, but instead of trying to shit on and destroy people like he does, she's helping uplift peoples' campaigns around the world. It's good political geekery for people who ponder on what makes effective campaigns.

People Seeking Asylum - Australia is her episode on working on four campaigns in Australia to challenge offshore migrant detention. It's quite interesting to see how she came to these campaigns, analyzed and focus-grouped their current messaging, found where it wasn't working, and turned it around so that the target audience would relate with migrants, beating the mainstream politicians at their own game.