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Muhammad Ali: The Brand and the Man
CKX Inc. marked The Champ's birthday with the release of a new line of snack foods bearing his likeness. With names such as "Rumble," "Shuffle" and "Jabs" and flavors such as "Fruit Fight," "Thrill-A-Dill-A" and "Slammin' Salsa," the snacks will target college students across the country. The 18-to-24 set is the perfect demographic for Ali, according to Charles Sharp, professor of marketing at the University of Louisville. As Sharp told the Associated Press, young students are ideal since market research shows they know "the Ali brand" but are unaware of his early years as an unrepentant black nationalist and resister to the war in Vietnam.
"They're going to remember the media-spun image of Ali, which is mostly positive," Sharp said.
I had to think through that last sentence, as anti-war protester is rather ingrained in me as positive a personality trait as anything else I know of...
CKX Inc. marked The Champ's birthday with the release of a new line of snack foods bearing his likeness. With names such as "Rumble," "Shuffle" and "Jabs" and flavors such as "Fruit Fight," "Thrill-A-Dill-A" and "Slammin' Salsa," the snacks will target college students across the country. The 18-to-24 set is the perfect demographic for Ali, according to Charles Sharp, professor of marketing at the University of Louisville. As Sharp told the Associated Press, young students are ideal since market research shows they know "the Ali brand" but are unaware of his early years as an unrepentant black nationalist and resister to the war in Vietnam.
"They're going to remember the media-spun image of Ali, which is mostly positive," Sharp said.
I had to think through that last sentence, as anti-war protester is rather ingrained in me as positive a personality trait as anything else I know of...